Project Description

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As part of my marketing and communication work with Patelco Credit Union, St. Joseph Health, and Alameda Health System, I created banner ads in support of various marketing campaigns.

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Case Study: Banner Ads in Support of Marketing Campaigns

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Patelco Credit Union is one of the country's oldest community credit unions and encompasses most of Northern California. 

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St. Joseph Health is a private health care system with 16 acute care hospitals, encompassing California, Texas and New Mexico.

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Alameda Health System is a public healthcare system in Alameda County, California, encompassing 5 hospitals and 4 clinics. 

 

While working as a marketer for Patelco Credit Union, St. Joseph Health and Alameda Health System I developed several banner ads (alongside a graphic designer) in support of our work in promoting various marketing campaigns. Specifically: free checking, a new OB/GYN clinic, and women's health services. I utilized many tactics in accomplishing my goal of quickly conveying a message: (1) developing block print banner ads that cleverly utilized color and word placement to quickly communicate a message, (2) utilizing animated ads to grab attention and convey multi-part messaging, and (3) incorporating rich non-stock imagery into the ads. All the ads were created for Google AdWord campaigns as well as programmatic display advertising.