Project Description

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At St.Joseph Health, currently known as Providence St. Joseph Health, I was tasked with managing the marketing and communications for the medical group: Heritage Health. This work included traditional marketing, digital marketing, content creation, copy-editing and the overhaul of a system wide-website.

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Case Study: System Wide Website Overhaul

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St. Joseph Health (SJH) is a private healthcare system within the state of California, Texas and New Mexico, with 16 acute care hospitals, home health agencies, hospice care, outpatient services, skilled nursing facilities, community clinics, and physician groups. My goal for this project was to combine 9 regional websites into one all-inclusive SJH website that represented each of the various hospitals, clinics, and medical groups across 60+ service lines. I started by pulling together various subject matter experts, outside vendors, and an internal project management team that included SEO experts, writers, IT, graphic designers, and C-Suite administrative personal. Throughout the course of one year I managed a $500,000 build of an SEO rich website that included tele-health, patient portal access, a nurse advice line, medical provider and urgent care finder, provider reviews, bill payment, eVisits, and hospital/clinic information - none of which were previously available on the web for new or current patients.