MarTech

Data Privacy Issues for SaaS Companies in the Age of GDPR

Jeannie Maria Dougherty

Jan 21, 20207 min read

Data Privacy Issues for SaaS Companies in the Age of GDPR

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant.

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Jeannie Maria Dougherty

Jan 9, 20204 min read

7 Tools to Use in Content Brainstorms

Developing new, interesting, and share-worthy content can be quite difficult to do on a regular basis, especially when you’re writing for mu

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Facebook Ads vs. Boosting Posts: Which is Right for Your Business?

Jeannie Maria Dougherty

Jan 9, 20204 min read

Facebook Ads vs. Boosting Posts: Which is Right for Your Business?

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy.

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Jeannie Maria Dougherty

Jan 9, 20206 min read

Marketing for Facebook Groups

With over 2.5 billion users, Facebook has become essential to marketing efforts.

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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

Jeannie Maria Dougherty

Jan 9, 20206 min read

What Is Geofencing? Everything You Need to Know About Location-Based Marketing

Marketers have recently taken full advantage of mobile marketing capabilities in a powerful new way: geofencing.

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How Manufacturing Companies Should Use LinkedIn to Reach Buyers

Jeannie Maria Dougherty

Dec 12, 20194 min read

How Manufacturing Companies Should Use LinkedIn to Reach Buyers

Long gone are the days when buyers would pick up the phone to reach out to a handful of companies to get information, advice, and pricing —

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Chatbots: Basics, Strategy, Best Practices

Jeannie Maria Dougherty

Dec 7, 20199 min read

Chatbots: Basics, Strategy, Best Practices

The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successful

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13 Examples of Content Your Manufacturing Company Can Use to Generate Leads

Jeannie Maria Dougherty

Dec 7, 20196 min read

13 Examples of Content Your Manufacturing Company Can Use to Generate Leads

Many manufacturing companies are diversifying their marketing efforts from solely focusing on trade shows, print ads, and press releases to

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Must-Have Marketing Tools, Tactics For Credit Unions

Jeannie Maria Dougherty

Dec 7, 20197 min read

Must-Have Marketing Tools, Tactics For Credit Unions

Not only is your credit union different than traditional banks and financial institutions, but it’s also different than every other...

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Tips and Tools For Improving Your Website UX

Jeannie Maria Dougherty

Nov 24, 20197 min read

Tips and Tools For Improving Your Website UX

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experi

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12 Easy Ways to Make Your Website Accessible

Jeannie Maria Dougherty

Nov 24, 20197 min read

12 Easy Ways to Make Your Website Accessible

When optimizing your website design, there’s one very important market you’ll want to consider when you’re thinking about access and usabili

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Best Practices for Using Canva in Marketing Campaigns

Jeannie Maria Dougherty

Nov 24, 20195 min read

Best Practices for Using Canva in Marketing Campaigns

Although text-based content will always play an essential role in a marketing strategy, every successful inbound marketing campaign requires

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How Interactive Content Can Help Generate Leads

Jeannie Maria Dougherty

Oct 23, 20196 min read

How Interactive Content Can Help Generate Leads

Client: Smartbug Media Date: October 11, 2019 Role: Ghostwriter If you’ve ever taken a quiz like “What should my next job be?,” done an...

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Next-Level Marketing Reporting: Your Top 5 Platforms

Jeannie Maria Dougherty

Oct 14, 20197 min read

Next-Level Marketing Reporting: Your Top 5 Platforms

Client: Smart Bug Media Date: Oct 4, 2019 Role: Ghostwriter Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and...

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Jeannie Maria Dougherty

Oct 14, 20196 min read

How Interactive Content Can Help Generate Leads

Client: Smartbug Media Date: Oct 11, 2019 Role: Ghostwriter If you’ve ever taken a quiz like “What should my next job be?,” done an...

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Blogging vs. Podcasting: Which is Better for Your Business?

Jeannie Maria Dougherty

Oct 1, 20194 min read

Blogging vs. Podcasting: Which is Better for Your Business?

Date Published: Sep 27, 2019 Client: SmartBugMedia.com Role: Ghostwriter Blogging began as digital journaling in the late 1990s, where...

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

Jeannie Maria Dougherty

Jul 5, 20196 min read

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

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Thirteen email marketing platforms with high ROI

Jeannie Maria Dougherty

Jun 20, 20196 min read

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, and social media integration.

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The future of video marketing: Growth and demand

Jeannie Maria Dougherty

Jun 13, 20195 min read

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017.

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Internet growth + usage stats 2019: Time online, devices, users

Jeannie Maria Dougherty

May 1, 20195 min read

Internet growth + usage stats 2019: Time online, devices, users

Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day.

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